Gaining competitive edge – chances are if you invested in a company, you have thought about how to create competitive edge to distance your company ahead of the competition.
Philip Mitchell , a proven expert when it comes to retail store strategy, has created the ultimate reference guide that every retail store owner should own. Inside Discovery-Based Retail, Mitchell provides proven practical approaches to help develop retail space, customers, pricing, and location to improve profitability and maintain competitive edge. Mitchell simplifies his methodology and supplies tools that allow readers to gain insight into their business. Discovery-Based Retail, enables the reader to adhere to Mitchell’s instruction for change by taking the guess work out of the equation.
If you’re ready to learn how to create competitive edge for your company – then you must get a copy of Discovery-Based Retail today!
-- Profile and target your ideal customer
-- Improve customer service
-- Transform your store’s price image
-- Increase department productivity
-- Evaluate traffic flow through your store’s sales space
-- Redesign your floor plan
-- And, much more!

"Inspiring change is what this book is about. It touches on each of the critical variables that retailers need to address: customer service issues, assortment planning, employee training, pricing/margin strategies, how customers shop and especially store layout and design. Just like retailing, this book is part art and part science. It's part history lesson and part road map, designed to help you reveal your own unique path to retail success."
- Scott Wright, North American Retail Hardware Association