About Us
Discovery-Based Retail is:
A company comprised of individuals who have extensive retail and wholesale backgrounds in the hardware, home center and lumber industries. Those experiences have given us keen insight into the challenges of independent stores. Originally formed as a store design firm, we have expanded our offerings to include retail analytics, consulting and various marketing devices, all focused on the hardware /home center industry.
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Several years ago we put some of our unique ideas into a book. Discovery-Based Retail, the book was so well received that, from it, we launched this company. Today we continue to expand and grow, offering products and services that are specifically created to help stores make more money.
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Productivity improvement requires a sharp focus, which can sometimes elude those of us on the inside looking out. We’ve tried the perspective of an “outsider” from time to time — some have been helpful and others an embarrassing waste of resources. Discovery-Based Retail is a resource worth reading and utilizing. You will enjoy getting acquainted with them while being challenged with cutting-edge concepts.
John Humphreys, General Manager, Home Lumber and Supply (16 Locations in Kansas)